Toronto · Open to full-time roles and freelance
One operator for every part of an online business, from the platform to the AI agents that now run it. 12 years across APAC and North America. Pick the services you need and check out.
Before: @Shoplazza@Lingble@NTT Com Asia@DVF APAC
Marco Cheung
Commerce product leader
⚡ Special moveAI commerce armyCost: ? tokens
Digital marketingWebMCP and AI agentsEcommerceOperationsSupply chainProduct buildingWhite-label
Toronto, ON
Most people in commerce own one part. I have done all eight, so I know how a change in one part breaks or feeds the next. Each part is a service. Add the ones you need.
Hire me asProduct ManagerSenior Product ManagerSolution ArchitectIntegration Team LeadAPI and App Store Lead
Platforms other teams build on: partner APIs, app stores, integrations, admin tools, and the roadmap that funds them.
Proven atShoplazzaLingbleNTT Com AsiaCLEARgo
Stack: Partner APIs · App frameworks · Azure + Kubernetes
Hire me asGTM LeadMarket Expansion LeadChina ↔ North America entryProject Manager
Take a brand into new countries fast, including the bridge between China and North America, both ways: platform, payments, partners, onboarding and the first months.
Proven atLingble6IXTY8IGHTGloballuxeShoplazzaNTT Com AsiaCLEARgo
Stack: WeChat mini-apps · Salesforce Commerce Cloud · 粵語 · 普通话
Hire me asGrowth LeadMedia BuyerPerformance Marketing ManagerEmail and ESP Specialist
Paid media, email and lifecycle that pay back: buy the media, build the flows, test what is incremental.
Proven atCanadian fashion retailerWazo Furniture
Stack: Google Ads · Meta · TikTok · Klaviyo
Add-ons
Hire me asHead of EcommerceEcommerce ManagerEcommerce ConsultantUX Designer (commerce)
Run the online store as a business: site experience, assortment, pricing, promotion and the numbers behind them.
Proven atCanadian fashion retailerWazo FurnitureGloballuxe6IXTY8IGHTCLEARgoNVM Digital
Stack: Shopify Plus · Magento · Figma
Add-ons
Hire me asSupply Chain LeadCommerce Operations ManagerDropshipping and 3PL Setup
Orders, inventory, shipping, dropshipping and stored value that work together, online and in store.
Proven at6IXTY8IGHTNTT Com AsiaShoplazzaWazo FurnitureCLEARgo
Stack: OMS / IMS · 3PL · Dropshipping apps
Add-ons
Hire me asData AnalystAnalytics LeadCustom Reports and Dashboards
One honest number per question: tracking, reconciliation, custom reports and the dashboards a business runs on.
Proven atCanadian fashion retailerWazo Furniture
Stack: GA4 + Looker · SQL · Python
Hire me asPlatform LeadSolutions LeadWhite-label Partner
One platform, many brands: shared modules, per-brand storefronts, prices and release pipelines.
Proven atLingbleCanadian fashion retailer
Stack: Salesforce Commerce Cloud · Shopify Plus · CI/CD
Hire me asAI Product LeadAutomation LeadAgentic Commerce Consultant
Agents that read the store, the ads and the catalogue, and a person who approves every change.
Proven atNVM DigitalCanadian fashion retailer
Stack: WebMCP · Claude + OpenAI APIs · Python
Add-ons
Nine companies, twelve years. A highlighter shows what each one included.
Founder
My consultancy, and the products I build: Hemloop, Tactr, product films.
3 products I build
See the work
E-Commerce Consultant
One of Canada’s largest fashion retailers, 800+ stores. Three national apparel brands on one Shopify Plus stack, in English and French.
800+ stores
See the work
Senior Product Manager
The Open Ecosystem: partner APIs, app framework, developer tools, and shipping inside the admin.
10+ partner apps on one framework
See the work
E-Commerce Specialist
A direct-to-consumer furniture business, run as one system and reported to the CEO.
-30% operating cost
See the work
Senior Product and Solution Delivery Manager
Lingble Link: one control plane over Salesforce Commerce Cloud for 10+ fashion brands.
10+ fashion brands, one control plane
See the work
Solution Architect
The Hong Kong International Airport e-marketplace, operated with a Business Operations team.
200+ merchants on one marketplace
See the work
E-Commerce Planning and Integration Manager
Fast fashion. Online and WeChat stores in six regions in six months, on Magento, wired to 300+ physical stores.
6 in 6 regions in six months
See the work
E-Commerce Project Lead
Luxury. Diane von Furstenberg across Asia-Pacific: six countries, and the first Shopify Plus pilot in Hong Kong.
6 countries, paid back in the first quarter
See the work
Solution Specialist
Took 100+ brick-and-mortar retailers across APAC online: omnichannel, system migration and Salesforce enablement. Home of CLEARomni, an award-winning omnichannel platform.
100+ clients across APAC, taken online
See the work
Agency, in-house, enterprise, startup, platform and service integrator. I have sat in each seat, so I know where each one hurts, and what it needs from the others.
“Ten clients, ten stacks, and the data always sits on the client’s side.”
“One budget, a dozen vendors, and stores, marketing and ops that have to move together.”
“Six teams, procurement and a release window. Most of the work is getting a yes.”
“Ship before the next round, with half the team you need.”
“Partners build on your API, so every breaking change is their outage.”
“Many clients go live at once, and the integration is where every project slips.”
From Demandware and Magento to Shopify, Adobe Commerce, Salesforce Commerce Cloud, and now AI agents. Twelve years on the platforms as they changed.
Took 100+ brick-and-mortar retailers online across APAC.
Salesforce Sales CloudService CloudMarketing CloudPredictive (Einstein)
Luxury across Asia-Pacific, and the first Shopify Plus pilot in Hong Kong (2017).
Shopify PlusLuxury, six countries
Fast fashion: six regions in six months.
Magento → now Adobe CommerceWeChat mini-apps
An airport marketplace for 200+ merchants.
Azure + KubernetesMulti-vendor marketplace
One control plane for 10+ fashion brands.
Demandware → now Salesforce Commerce Cloud
The platform side: the APIs and apps merchants build on.
ShoplazzaPartner APIsApp store
Three national brands on one Shopify Plus stack.
Shopify PlusGA4 + LookerEN + FR
Commerce that AI agents can read and act on.
MCPWebMCPAI agents
Scale I have worked at. Client names stay private.
US $38M
GMV a year, marketplace scale
CAD $20M+
online revenue a year, multi-brand retail
CAD $20M+
direct-to-consumer P&L run
18
countries per client launch
6 in 6
countries opened in six months
200+
merchants onboarded
300+
physical stores integrated with online
CAD $4.3M
Google-attributed revenue in a year, +134%, on 3.6x the spend
20+
vendors and agencies coordinated on one build
10+
brands on one platform
12
years in commerce
Now building
hea.ing is my next product: an operating console for online merchants. Sales, inventory, operations and competitors in one timeline, and every change on the record. A new way to run ecommerce operations.
Cantonese “hea” means taking it easy. Officially: Happily Ever After.
3,459 commits in the last 12 months, across 65 projects. Most days, I build.
Tell me what you need. I reply fast.
✓ Enquiry sent
Thank you. I will get back to you soon.