Marco Cheung2023 to 2024Toronto
Wazo Furniture
E-Commerce Specialist
A direct-to-consumer furniture business, run as one system and reported to the CEO.
Services used here: 03 Bring the demand04 Convert and run the store05 Fulfil the orders06 Measure what happened
Running a direct-to-consumer P&L
Treated site experience, assortment, delivery promise and paid spend as one system.
- Revenue, margin, full price versus markdown
- Operating cost -30% (automation, vendor consolidation)
- Reported to the CEO
~45%ecommerce growth