Marco Cheung

Toronto. Ecommerce and platform consultancy for North American retailers.

• Hemloop: a shopper agent and a store agent, negotiating: 21 WebMCP tools on the page. A privacy-first loop where a shopper's AI and a store's AI trade offers through WebMCP, and only a person can press buy.
• Tactr: one memory for many agents: 3 loops that improve the system by themselves. A personal AI operating system: shared memory across Claude, Codex and Cursor, and loops that watch, propose and log every change with an undo.
• Product films without a film crew: 60s film, built from a PRD. Explainer and pitch films written as HTML and rendered to video, so a case study can ship with its own film.

Toronto. Ran ecommerce for three national apparel brands on Shopify Plus, EN and FR.

• Paid search, scaled 3.6x: 7.7x Google-attributed ROAS. Grew a national apparel brand’s Google Ads year over year while keeping the return high.
• Agent-driven ad operations: 2 → 5 paid channels rebuilt. AI agents audit the ad accounts through read-only APIs, and every setting change is verified after it lands.
• The measurement the business runs on: 1 pause test for incrementality. Made the numbers honest before making them bigger.
• Two national storefronts, one Shopify Plus store: 2 → 1 storefronts merged. Moved a national apparel brand onto its sister brand’s Shopify Plus store, in English and French.
• A catalogue pipeline: LLM first, human last: 2,000+ products with a hidden metadata gap, found. An LLM classifies new products to the Shopify taxonomy and writes EN and FR copy. A person approves.
• From decline to growth: -5% → +10% sales, across three quarters. Helped take a brand from a 5% sales decline to 10%+ growth across three quarters.

Toronto, remote. Owned the Open Ecosystem: partner APIs, app framework, developer tools.

• Shipping, inside the admin: 3 → 1 systems per shipment. Merchants used to export a CSV, open a label app and come back. Now order to label to tracking happens in one place.
• Open Ecosystem at Shoplazza: +30% platform adoption, target cohorts. Owned the partner APIs, app framework and developer tools merchants used to run marketing, analytics and lifecycle.

Toronto. Ran the DTC P&L, reporting to the CEO.

• Running a direct-to-consumer P&L: ~45% ecommerce growth. Treated site experience, assortment, delivery promise and paid spend as one system.

Singapore, remote. Led product for Lingble Link, a control plane for 10+ fashion brands.

• Lingble Link: 10+ brands, one control plane: 18 markets per client launch. One Salesforce Commerce Cloud account ran 10+ fashion brands, each with its own price list, storefront and release pipeline.

Hong Kong. Built the platforms behind the airport e-marketplace: 200+ merchants.

• Hong Kong International Airport e-marketplace: 200+ merchants on one marketplace. Operated the e-marketplace end to end with a Business Operations team, and owned the platform architecture.

Hong Kong. Six regions in six months, the first Shopify Plus pilot in Hong Kong, and 100+ APAC retailers taken online at CLEARgo.

• Luxury across Asia-Pacific: 6 countries, launch cost paid back in the first quarter. Took Diane von Furstenberg online across Asia-Pacific, and ran the first Shopify Plus pilot in Hong Kong.
• Fast fashion, six regions in six months: 6 in 6 regions in six months. Online and WeChat stores for a fast-fashion brand, live in six regions in six months on Magento.
• Taking 100+ APAC retailers online: 100+ brick-and-mortar clients taken online across APAC. Took brick-and-mortar retailers across APAC online: omnichannel, system migration and Salesforce enablement.