# Marco Cheung

Commerce product leader in Toronto, ON, Canada. Open to full-time roles and freelance projects.

Marco Cheung is a Toronto-based commerce product leader with 12 years building the technology consumers buy through, on both sides of B2B2C. He led product for a control plane running 10+ fashion brands at Lingble, owned the Open Ecosystem at Shoplazza, built the order, inventory and stored-value platforms behind the Hong Kong International Airport e-marketplace, and ran ecommerce for three national apparel brands at one of Canada’s largest fashion retailers. He founded NVM Digital, an ecommerce consultancy, in April 2025, and builds WebMCP and AI-agent products such as Hemloop.

Contact: marco@marcocheung.com. Contact form: https://marcocheung.com/#checkout. Profiles: https://www.linkedin.com/in/marcoccy, https://github.com/marconvm, https://nvm.digital, https://hemloop.app.

## Services: 8 services, one person

- 01 Build the platform: Product Manager (hire as: Product Manager, Senior Product Manager, Solution Architect, Integration Team Lead, API and App Store Lead). Platforms other teams build on: partner APIs, app stores, integrations, admin tools, and the roadmap that funds them. Proof: +30% platform adoption, target cohorts; 10+ partner apps onto one app framework.

- 02 Launch the markets: Go-to-Market and Cross-border (hire as: GTM Lead, Market Expansion Lead, China ↔ North America entry, Project Manager). Take a brand into new countries fast, including the bridge between China and North America, both ways: platform, payments, partners, onboarding and the first months. Proof: 18 countries per client launch; 6 in 6 countries in six months.

- 03 Bring the demand: Growth and Media (hire as: Growth Lead, Media Buyer, Performance Marketing Manager, Email and ESP Specialist). Paid media, email and lifecycle that pay back: buy the media, build the flows, test what is incremental. Proof: 7.7x Google-attributed ROAS; 19 → 25% paid media share of net sales. Add-ons: SEO and GEO, Product feed management.

- 04 Convert and run the store: Ecommerce Lead (hire as: Head of Ecommerce, Ecommerce Manager, Ecommerce Consultant, UX Designer (commerce)). Run the online store as a business: site experience, assortment, pricing, promotion and the numbers behind them. Proof: -5% → +10% sales, decline to growth in three quarters; 10–20% conversion lift. Add-ons: Shopify updates and patches, Theme revamp.

- 05 Fulfil the orders: Supply Chain and Fulfilment (hire as: Supply Chain Lead, Commerce Operations Manager, Dropshipping and 3PL Setup). Orders, inventory, shipping, dropshipping and stored value that work together, online and in store. Proof: 300+ physical stores wired to online, factory to retail; 3 → 1 systems per shipment. Add-ons: O2O and omnichannel.

- 06 Measure what happened: Analytics and Dashboards (hire as: Data Analyst, Analytics Lead, Custom Reports and Dashboards). One honest number per question: tracking, reconciliation, custom reports and the dashboards a business runs on. Proof: 9 paid channels in one tracker; 1 pause test to prove what is incremental.

- 07 Scale to many brands: White-label and Multi-brand (hire as: Platform Lead, Solutions Lead, White-label Partner). One platform, many brands: shared modules, per-brand storefronts, prices and release pipelines. Proof: 10+ brands on one control plane; 3x delivery velocity after CI/CD.

- 08 Automate the loop: Agentic Commerce and AI (hire as: AI Product Lead, Automation Lead, Agentic Commerce Consultant). Agents that read the store, the ads and the catalogue, and a person who approves every change. Proof: 21 WebMCP tools in one product; 2,000+ products with a hidden gap, found by an LLM pipeline. Add-ons: Shop MCP and agentic commerce.

## Every side of the table: agency, in-house, enterprise, startup, platform, service integrator

- Agency and consultancy (NVM Digital): Ten clients, ten stacks, and the data always sits on the client’s side.

- In-house brand (Canadian fashion retailer, Wazo Furniture, Globalluxe (DVF APAC), 6IXTY8IGHT): One budget, a dozen vendors, and stores, marketing and ops that have to move together.

- Enterprise (NTT Com Asia, Canadian fashion retailer): Six teams, procurement and a release window. Most of the work is getting a yes.

- Startup (Lingble, NVM Digital): Ship before the next round, with half the team you need.

- Platform and SaaS (Shoplazza, Lingble): Partners build on your API, so every breaking change is their outage.

- Service integrator (NTT Com Asia, CLEARgo): Many clients go live at once, and the integration is where every project slips.

## Platforms over time: I grew up with ecommerce

- 2014, CLEARgo: Salesforce Sales Cloud, Service Cloud, Marketing Cloud, Predictive (Einstein). Took 100+ brick-and-mortar retailers online across APAC.

- 2016, Globalluxe (DVF APAC): Shopify Plus, Luxury, six countries. Luxury across Asia-Pacific, and the first Shopify Plus pilot in Hong Kong (2017).

- 2019, 6IXTY8IGHT: Magento → now Adobe Commerce, WeChat mini-apps. Fast fashion: six regions in six months.

- 2020, NTT Com Asia: Azure + Kubernetes, Multi-vendor marketplace. An airport marketplace for 200+ merchants.

- 2021, Lingble: Demandware → now Salesforce Commerce Cloud. One control plane for 10+ fashion brands.

- 2024, Shoplazza: Shoplazza, Partner APIs, App store. The platform side: the APIs and apps merchants build on.

- 2025, Canadian fashion retailer: Shopify Plus, GA4 + Looker, EN + FR. Three national brands on one Shopify Plus stack.

- 2026, NVM Digital: MCP, WebMCP, AI agents. Commerce that AI agents can read and act on.

## By the numbers (client names kept private)

- US $38M GMV a year, marketplace scale

- CAD $20M+ online revenue a year, multi-brand retail

- CAD $20M+ direct-to-consumer P&L run

- 18 countries per client launch

- 6 in 6 countries opened in six months

- 200+ merchants onboarded

- 300+ physical stores integrated with online

- CAD $4.3M Google-attributed revenue in a year, +134%, on 3.6x the spend

- 20+ vendors and agencies coordinated on one build

- 10+ brands on one platform

- 12 years in commerce

## Now building

hea.ing (coming soon): an operating console for online merchants. Sales, inventory, operations and competitors in one timeline, and every change on the record.

## Experience

- Founder, NVM Digital (Apr 2025 to now, Toronto): Ecommerce and platform consultancy for North American retailers.

- E-Commerce Consultant, One of Canada’s largest fashion retailers (Oct 2025 to Nov 2026, Toronto): Ran ecommerce for three national apparel brands on Shopify Plus, EN and FR.

- Senior Product Manager, Shoplazza (Sep 2024 to Apr 2025, Toronto, remote): Owned the Open Ecosystem: partner APIs, app framework, developer tools.

- E-Commerce Specialist, Wazo Furniture (Apr 2023 to Jun 2024, Toronto): Ran the DTC P&L, reporting to the CEO.

- Senior Product and Solution Delivery Manager, Lingble (Jul 2021 to Feb 2022, Singapore, remote): Led product for Lingble Link, a control plane for 10+ fashion brands.

- Solution Architect, NTT Com Asia (Jan 2020 to Jun 2021, Hong Kong): Built the platforms behind the airport e-marketplace: 200+ merchants.

- 6IXTY8IGHT, Globalluxe (DVF APAC), CLEARgo, Earlier career, Hong Kong (May 2014 to Dec 2019, Hong Kong): Six regions in six months, the first Shopify Plus pilot in Hong Kong, and 100+ APAC retailers taken online at CLEARgo.

## Certifications

- Shopify Plus Certified
- Salesforce Commerce and Marketing Cloud Certified
- Google Analytics Certified
- Meta Ads Blueprint
- Inside LVMH (Customer Lifecycle Management)

# Work

# NVM Digital

Founder, 2025 to now, Toronto. My consultancy, and the products I build: Hemloop, Tactr, product films.

## Hemloop: a shopper agent and a store agent, negotiating
Own product, 2026. Tags: WebMCP and AI agents, Product building, Ecommerce.
Result: 21 WebMCP tools on the page.
A privacy-first loop where a shopper's AI and a store's AI trade offers through WebMCP, and only a person can press buy.
- 9 tools on the shopper closet
- 12 tools in the merchant studio
- Every schema closed, every reader read-only
- Approve request, approve offer, bought: no tool, human only
Link: hemloop.app https://hemloop.app
Link: GitHub https://github.com/marconvm/hemloop
Page: https://marcocheung.com/work/nvm#hemloop

## Tactr: one memory for many agents
Own product, 2026. Tags: WebMCP and AI agents, Product building.
Result: 3 loops that improve the system by themselves.
A personal AI operating system: shared memory across Claude, Codex and Cursor, and loops that watch, propose and log every change with an undo.
- Shared pgvector memory across platforms
- Self-improve, skill-forge and watchlist loops
- Every automatic change logged with its undo
Page: https://marcocheung.com/work/nvm#tactr

## Product films without a film crew
Own practice, 2026. Tags: Digital marketing, WebMCP and AI agents.
Result: 60s film, built from a PRD.
Explainer and pitch films written as HTML and rendered to video, so a case study can ship with its own film.
- HyperFrames (HTML to video)
- Storyboard, motion, render
- See the Shoplazza Shipping film
Page: https://marcocheung.com/work/nvm#product-films

# Canadian fashion retailer

E-Commerce Consultant, 2025 to 2026, Toronto. One of Canada’s largest fashion retailers, 800+ stores. Three national apparel brands on one Shopify Plus stack, in English and French.

## Paid search, scaled 3.6x
Canadian fashion retailer, 2025 to 2026. Tags: Digital marketing.
Result: 7.7x Google-attributed ROAS.
Grew a national apparel brand’s Google Ads year over year while keeping the return high.
- Spend 3.6x year over year
- Google-attributed revenue +134%
- Per Google’s 365-day account review (Nov 2026)
- Paid media grew from 19% to 25% of net sales while a legacy affiliate fell about 56%
Page: https://marcocheung.com/work/fashion-retail#paid-search-scale

## Agent-driven ad operations
Canadian fashion retailer, 2025 to 2026. Tags: Digital marketing, WebMCP and AI agents, Operations.
Result: 2 → 5 paid channels rebuilt.
AI agents audit the ad accounts through read-only APIs, and every setting change is verified after it lands.
- Google, Meta, TikTok, Pinterest
- Read-only API audits
- A command-centre dashboard
- Verification after every setting change
- Nine tracked channels, from Google to ChatGPT ads
- The proven channel scaled about 3x
Page: https://marcocheung.com/work/fashion-retail#agent-ad-ops

## The measurement the business runs on
Canadian fashion retailer, 2025 to 2026. Tags: Digital marketing, Operations.
Result: 1 pause test for incrementality.
Made the numbers honest before making them bigger.
- Separated real purchases from app events counted as conversions
- Reconciled platform revenue against store sales
- Measured incrementality with a pause test
Page: https://marcocheung.com/work/fashion-retail#measurement

## Two national storefronts, one Shopify Plus store
Canadian fashion retailer, 2026. Tags: Ecommerce, Operations.
Result: 2 → 1 storefronts merged.
Moved a national apparel brand onto its sister brand’s Shopify Plus store, in English and French.
- Catalogue
- English and French content
- Customer notifications
- Redirects
- The cutover runbook
- One stack: ERP, OMS, 3PL, payments and marketing integrations
- Promotion engine, pricing, GA4 and Looker, Python reconciliation tools
Page: https://marcocheung.com/work/fashion-retail#storefront-merge

## A catalogue pipeline: LLM first, human last
Canadian fashion retailer, 2026. Tags: WebMCP and AI agents, Ecommerce, Operations.
Result: 2,000+ products with a hidden metadata gap, found.
An LLM classifies new products to the Shopify taxonomy and writes EN and FR copy. A person approves.
- LLM classification to the Shopify taxonomy
- English and French product copy
- Human review gate
- Surfaced a gap invisible for months
Page: https://marcocheung.com/work/fashion-retail#catalogue-pipeline

## From decline to growth
Canadian fashion retailer, 2025 to 2026. Tags: Ecommerce, Digital marketing.
Result: -5% → +10% sales, across three quarters.
Helped take a brand from a 5% sales decline to 10%+ growth across three quarters.
- Three brands on Shopify Plus, EN and FR
- 10 to 20% conversion lift
- Pricing, promotion, merchandising, funnel tests
Page: https://marcocheung.com/work/fashion-retail#brand-turnaround

# Shoplazza

Senior Product Manager, 2024 to 2025, Toronto, remote. The Open Ecosystem: partner APIs, app framework, developer tools, and shipping inside the admin.

## Shipping, inside the admin
Shoplazza, 2024 to 2025. Tags: Product building, Supply chain.
Result: 3 → 1 systems per shipment.
Merchants used to export a CSV, open a label app and come back. Now order to label to tracking happens in one place.
- Weight totals itself (items + box)
- Carrier services sorted by price
- 4x6 label, customs invoice, tracking
Film: https://marcocheung.com/video/shoplazza-shipping.mp4 (A 30-second film simulated from the PRD, made with HyperFrames.)
Page: https://marcocheung.com/work/shoplazza#shoplazza-shipping

## Open Ecosystem at Shoplazza
Shoplazza, 2024 to 2025. Tags: Product building, Ecommerce.
Result: +30% platform adoption, target cohorts.
Owned the partner APIs, app framework and developer tools merchants used to run marketing, analytics and lifecycle.
- 10+ partner apps onto the framework
- Managed the Partnership and App teams
- Install and configuration experience
- Partner apps for print on demand, dropshipping, logistics and affiliate
- Owned the app marketplace, the API surface and developer tools
Page: https://marcocheung.com/work/shoplazza#shoplazza-ecosystem

# Wazo Furniture

E-Commerce Specialist, 2023 to 2024, Toronto. A direct-to-consumer furniture business, run as one system and reported to the CEO.

## Running a direct-to-consumer P&L
Wazo Furniture, 2023 to 2024. Tags: Ecommerce, Operations, Supply chain.
Result: ~45% ecommerce growth.
Treated site experience, assortment, delivery promise and paid spend as one system.
- Revenue, margin, full price versus markdown
- Operating cost -30% (automation, vendor consolidation)
- Reported to the CEO
Page: https://marcocheung.com/work/wazo#wazo-dtc

# Lingble

Senior Product and Solution Delivery Manager, 2021 to 2022, Singapore, remote. Lingble Link: one control plane over Salesforce Commerce Cloud for 10+ fashion brands.

## Lingble Link: 10+ brands, one control plane
Lingble, 2021 to 2022. Tags: White-label, Product building, Ecommerce.
Result: 18 markets per client launch.
One Salesforce Commerce Cloud account ran 10+ fashion brands, each with its own price list, storefront and release pipeline.
- Shared modules and UI templates, global + per-brand layers
- CI/CD that tripled delivery velocity
- Six teams (50+ people, through their department heads)
- Roadmap execution contributed to a Series B
- Led delivery, onboarding and post-launch operation for each client launch
- Teams across DevOps, BizOps, Infra, QA, UX and Product
Page: https://marcocheung.com/work/lingble#lingble-link

# NTT Com Asia

Solution Architect, 2020 to 2021, Hong Kong. The Hong Kong International Airport e-marketplace, operated with a Business Operations team.

## Hong Kong International Airport e-marketplace
NTT Com Asia, 2020 to 2021. Tags: Ecommerce, Supply chain, Product building, Operations.
Result: 200+ merchants on one marketplace.
Operated the e-marketplace end to end with a Business Operations team, and owned the platform architecture.
- Custom OMS and IMS on Azure and Kubernetes
- Blockchain e-coupons and stored value, online and in store
- Merchant onboarding and the partner model
- 20+ vendors and agencies coordinated
- Azure and Kubernetes deployments, and an SDK for the airport app
Page: https://marcocheung.com/work/ntt#airport-marketplace

# 6IXTY8IGHT

E-Commerce Planning and Integration Manager, 2019, Hong Kong. Fast fashion. Online and WeChat stores in six regions in six months, on Magento, wired to 300+ physical stores.

## Fast fashion, six regions in six months
6IXTY8IGHT, 2019. Tags: Ecommerce, Operations, Supply chain.
Result: 6 in 6 regions in six months.
Online and WeChat stores for a fast-fashion brand, live in six regions in six months on Magento.
- 6 regions in 6 months on Magento
- Web and WeChat mini-app stores integrated with 300+ physical stores
- Owned the omnichannel supply chain, factory to retail
Page: https://marcocheung.com/work/6ixty8ight#6ixty8ight-launch

# Globalluxe (DVF APAC)

E-Commerce Project Lead, 2016 to 2019, Hong Kong. Luxury. Diane von Furstenberg across Asia-Pacific: six countries, and the first Shopify Plus pilot in Hong Kong.

## Luxury across Asia-Pacific
Globalluxe (DVF APAC), 2016 to 2019. Tags: Ecommerce, Operations.
Result: 6 countries, launch cost paid back in the first quarter.
Took Diane von Furstenberg online across Asia-Pacific, and ran the first Shopify Plus pilot in Hong Kong.
- Stores in six countries
- Launch cost paid back in the first quarter
- First Shopify Plus pilot in Hong Kong (2017), with Shopify’s APAC head in Japan
Page: https://marcocheung.com/work/dvf#dvf-apac

# CLEARgo

Solution Specialist, 2014 to 2016, Hong Kong. Took 100+ brick-and-mortar retailers across APAC online: omnichannel, system migration and Salesforce enablement. Home of CLEARomni, an award-winning omnichannel platform.

## Taking 100+ APAC retailers online
CLEARgo, 2014 to 2016. Tags: Ecommerce, Product building, Supply chain.
Result: 100+ brick-and-mortar clients taken online across APAC.
Took brick-and-mortar retailers across APAC online: omnichannel, system migration and Salesforce enablement.
- 100+ brick-and-mortar clients across APAC, taken online
- Omnichannel and O2O setups
- System migrations
- Salesforce enablement: Sales, Service, Marketing and Predictive Cloud
- CLEARomni, the omnichannel platform built in-house
Page: https://marcocheung.com/work/cleargo#clearomni